2022 is a very special year for Danish brand OYOY Living Design as they are celebrating their tenth anniversary.
As you probably know by now, I am huge fan of their furniture, lighting and accessories. And whatever piece I invest in, I know it will instantly fit perfectly into both my home and busy lifestyle.
So, what better time to find out more about their story, their values as well as their beautiful new spring-summer collection, than by chatting with Creative Director and Founder, Lotte Fynboe.
Over to Lotte to tell us more:
Can you start by telling us a little about your backstory and what the inspiration behind OYOY was?
It all began while I was studying for my product design degree at the TEKO Danish design school. I’d always had a passion for design and knew I wanted to start my own independent company.
Many of the products I developed during this time went on to become part of the first OYOY collection, that was launched back in January 2012, and some are still running in the existing collection today.
How would you describe OYOY’s distinctive sense of Nordic style?
Everything we do at OYOY is rooted in Danish design heritage and traditions. We follow the mantra, ‘less is more’ to ensure all our designs are simple, functional, and long-lasting.
With a combination of carefully crafted design details and the high-quality materials we use, OYOY products provide an honest and uncomplicated aesthetic that will last a lifetime.
How do OYOY products balance traditional design aesthetics with modern family living?
OYOY products are made to accompany everyday family life. After all, home is where the heart is and, a modern family home filled with love and well-being is where happy memories are made and recalled.
At OYOY we want to part of creating that story.
What was the starting point for the new SS22 collection, and what are your favourite pieces?
From the ‘Ring’ plant pots to the ‘Kyoto’ cushions, sun mattress and hammock, we wanted our new spring-summer collection to take the much-loved OYOY feeling outside.
For SS22 we have also developed new pieces, such as our ‘Lina’ pouf with sustainability in mind. Made from recycled polyester, it is suitable for both indoor and outdoor use, and derived from 100% post-consumer PET (polyethylene terephthalate) plastic bottles.
What more can we look forward to seeing from OYOY during your anniversary year?
At OYOY we love animals, and they have a very special place in our hearts, so we will soon launch a collection of our own family of furry friends as part of the OYOY Mini universe.
Throughout the 2022 anniversary year we will continue to launch new products and there will be several events our customers and retailers can look forward to.
Thank you, Lotte, for taking the time to chat with me, I think my garden may need an OYOY make over this summer.
WANT TO KNOW MORE?
To find out more visit the OYOY Living Design website.
All images courtesy of OYOY Living Design.
Enjoyed reading this post? Then read my chat with Peter Erlandsson, co-founder and owner of String Furniture.