ADVERTISEMENT – THIS POST IS PART OF A PAID PARTNERSHIP WITH NORTHERN BUT, AS ALWAYS, WORDS AND OPINIONS ARE MY OWN)
I know the new season launches are coming in thick and fast right now, but I just had to share another one with you. Over the past couple of months I’ve had the honour of working once again with the incredible team at Northern, writing their Spring-Summer 2022 campaign, and boy am I super proud.
Titled ‘Reconnect’, every piece, whether it’s their intuitive multi-functional furniture or beautiful atmospheric lighting, has been designed, as well as carefully crafted, to enhance the connections we have with those around us and the wider world.
CEO and Founder Ove Rogne, and the incredible community of Northern designers, which includes the internationally acclaimed Sami Kallio, Stine Aas and Morten & Jonas to name just a few, have taken the connections they value most and translated them into a collection of great new products for Spring-Summer 2022 that will enrich and inspire everyday lives.
Here’s more about some of my own personal favourites:
Expand Dining Table
Gathering around a dining table has always been steeped in happy memories and what the Expand Dining Table from the award-winning Sami Kallio was designed for.
Available in three sizes; two rectangular and one round, the curved apron and slightly angled legs give this traditional oak product a feeling of lightness as well as a soft modern expression. Also, thanks to their inbuilt extension system, they can be enlarged by up to 100cm to accommodate extra guests.
Plis Sofa
With its sweeping backrest and arcing deep seat, the Plis Sofa allows you to rest, relax and unwind either alone or alongside someone special, encouraging a deeper feeling of comfort and togetherness.
Available as a two and three-seater, the inspirational Stine Aas took the soft curves and soothing contours of the human body as her starting point, with the careful folds of fabric in each corner emphasising its striking organic shape.
Daybe Dining Sofa
Blurring the lines between form and functionality, purpose and pleasure, the Daybe Dining Sofa strikes the perfect balance between everyday practicality and paired back Nordic style.
Norwegian design duo Morten & Jonas understand that the furniture we choose to invest in must meet the changing needs of modern life ensuring this sofa will take you effortlessly from sleek daytime workspace to intimate late night dining experience in an instant.
Me Floor Lamp
Made with quiet moments of relaxation in mind, the Me Floor Lamp is sleek and uncomplicated, making it the perfect fit for any home. Plus it comes in a range of gorgeous, muted colours too.
Again designed by Morten & Jonas, the Me lamp has a flexible stem that can be rotated and bent to customise the direction of the shade making sure that the light you need can be fully adjusted every time.
To find out more about the Reconnect Spring-Summer 2022 Collection from Northern visit their website where you will also find the accompanying brochure and lookbook which includes a series of in-depth interviews by me with the designers mentioned.
All images courtesy of Northern.
Like this post? Then you may also enjoy my chat with Ove Rogne, CEO and Founder of Northern.
Looking for some help with your content and campaigns? Find out more about how I can support you.
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