Take a tour of GUBI House London

They say good things come to those who wait, and after searching for the perfect location for over two years, Danish design favourite GUBI opened the doors to their first UK showroom this week, and I got to take a look around.

Perfectly placed within an elegant Grade-II-listed Georgian townhouse in Clerkenwell, GUBI House shares an intimate story with its visitors from as soon as they walk through the front door.

A complete contrast to the brand’s industrial waterfront space in Copenhagen, this beautiful London base aims to give guests a visual understanding of how their collection of considered furniture, lighting and accessories can look and feel in a real home setting.

Gently unfurling over four floors, it’s safe to say I wasn’t the only one who was completely captivated by this show-stopping space, as each of the rooms revealed further ideas and inspirations before our very eyes.

From the wide welcoming hallway, in which I stopped to chat with Josephine Akvama Hoffmeyer from File Under Pop, who has been responsible for developing the house’s walls, floors, and ceilings, which feature a combination of lava stone, paint, and hand-painted wallpaper in an array of discreet and vivid hues, I headed on into a ground floor lounge and dining area oozing with boutique hotel charm.

Offset by sumptuous dark blue velvets and paintwork sat classics of 20th-century lighting by the likes of Paavo Tynell and Louis Weisdorf as well as GamFratesi’s now-iconic Beetle and Bat Lounge Chairs. I was also taken by the new Vanity Mirrors, as well as the Space Copenhagen Private Collection of storage and display furniture on show too.

Up the stairs on the first floor meanwhile you head straight into a laid-back seventies style lounge, with its comfort-focussed Pierre Paulin’s cloud-like Pacha Lounge Chair, Space Copenhagen’s low slung Wonder Sofa and chunky Daumiller Armchairs, with the black colourway making a particularly striking style statement.

The second floor however was my personal favourite, and captured GUBI’s playful spirit and the relaxed home-away-from-home look perfectly. Alongside the rich berry Croissant Sofa sat the likes of GamFratesi’s art deco IOI Coffee Tables, Violin and Masculo Dining Chairs, and Space Copenhagen’s Moon Dining Table, as well as Wikkelsø’s strikingly angular V11 Lounge Chair in the softest coffee coloured leather.

Finally on the top floor, things took on a distinctly bohemian feel with an eclectic selection of pieces from Gabriella Crespi’s Bohemian 72 Collection and Weisdorf’s head-turning Turbo Pendants. While Instagram favourites such as the sinuous Timberline Floor Lamp by Mads Caprani, and Mathias Steen Rasmussen’s rope-backed MR01 Initial Lounge Chair caught my by now over stimulated eyes.

While GUBI House is open by appointment only and reserved for those working in the interiors industry, GUBI are hoping to host regular community events and talks here alongside consultations with File Under Pop.

So, if like me GUBI House has left you completely inspired then you’ll be pleased to know there is a full furniture guide, as well as further details about the showroom, over on the GUBI website.

All images by Nicola Capper.

Enjoyed reading this post? Then why not take a tour of Muuto’s Artful Home in Milan.

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