A visit to Normann Copenhagen

29th August 2018

It’s Day One of my latest trip to Copenhagen and I’ve got a very special appointment just north of the city centre.

With wide shopping streets, green public spaces galore and a family-friendly atmosphere, Østerbro is one of my favourite districts and a total must visit.

As I walk down Østerbrogade, you would be forgiven for thinking my destination was just another design store, but this is far more than that. This is the spectacular HQ and showroom of Normann Copenhagen.

A bold, conceptual universe

With its brushed steel, terrazzo and reflective glass, the 1,700m2 former cinema immediately transports you to a bold, conceptual universe, a world that captures the essence of the brand perfectly.

Launched in 1999 by Jan Andersen and Paul Madsen, Normann Copenhagen is a particular favourite of mine. The company is renowned across the world for creating simple and contemporary products that are designed to withstand the test of time.

With their design studio just a couple of blocks away too, the showroom immediately reminds me of some of the best art galleries I’ve ever visited. With high stucco ceilings and original classical detailing that wouldn’t look out of place in Tate Britain, dramatic light filled spaces like those found in MoMA and a sense of calm similar to Denmark’s own Louisiana Museum of Modern Art.

Four different zones

Its also very carefully curated, and rather handily for me, divided into four different zones: Hall, Stage, Ballroom and Gallery. This, by the way, is located in the middle of the space down a reflective metal shaft. On my visit, this generous basement space is filled with the wonderfully vibrant Tivoli Collection due to launch later this month, which I recently wrote about.

Inspiration behind the new-season

While on my tour I also got to learn more about the inspiration for the new-seasons furniture collection. With a soft, muted palette perfect for autumn-winter living, colours are paired back with moss and sage greens, burnt and fiery browns, as well as deeper, claret-like reds.

There is also a fantastic mix of textures and materials too, from the beautiful natural wood finishes we all love about Nordic design, through to super-shiny brass and chrome, thick lush corduroy and luxuriously soft leather.

Pieces that really caught my eye

Here’s more about some of the pieces that really caught my eye:

Hyg Lounge Chair and Sofa

As a total hygge addict it was love at first sight as soon as I arrived; and believe me, you certainly feel secure, warm and comforted when enveloped inside these striking pieces. I’d love to cosy up on one with a good book one cold weekend sometime soon.

Herit Chair 

Herit which is short for heritage, truly reflects everything I love about Danish furniture design. The craftsmanship is beyond words and the design is seamless as well as timeless. What makes this chair so unique however is that it combines different materials in the one product, with smoked oak, plastic and woven fabric used for the frame, backrest and seat.

Ace Chair 

With its rounded contours but edgy design the updated Ace series allows you to combine different textile and leg options. I particularly love the soft broad-ribbed corduroy, but there is also leather, wool and velvet too. There are also oak, stained oak, black painted oak, brass and black metallic steel options to complement your seating choice.

Eddy Table Lamp

With its floating shade that appears to defy gravity and its hand-turned Italian marble base, this is a piece of pure luxury. The shade can also be effortlessly tipped and turned to control the direction of the soft light it emits too.

Sum Sofa

As modular furniture goes, this has to be the most elegant I’ve ever seen. With two, four or nine modules, spanning several metres, this sofa can grow with you, from single girl starter home to larger family life requirements. What better excuse is there to invest in something that will last you a lifetime?

Normann Copenhagen’s full autumn-winter 2018 furniture and accessories catalogues are online now.

All images by Nicola Capper with permission from Normann Copenhagen.

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