As a Fine Art graduate, as well as a Nordic design lover, you can understand how thrilled I was to be invited to the Swedish Ambassador’s Residence in London recently for Fjällräven’s Kånken Art Launch.
One of my go-to brands, Swedish outdoor clothing and equipment company Fjällräven, have this season collaborated with two graphic artists, Cecilia Heikkilä and Erik Olovsson on a range of special addition Kånken backpacks.
Both creatives have been commissioned to design unique prints combining their own personal connections to nature with a touch of Kånken playfulness.
An iconic fashion item, as well as a much-loved practical product, the Fjällräven Kånken celebrated its fortieth birthday last year.
An exciting update
Part of the everyday lives of millions of people, the Kånken remains as popular as ever and is the world’s best-selling backpack, with over 200,000 sold every twelve months.
Over the decades Kånken has become more personal and individual thanks to the 50 colour combinations as well as the variety of sizes and materials now available (including Re-Kånken, made from recycled plastic bottles); but throughout its history the signature shape and reliable durability has never changed.
It even underwent a distinctive high fashion makeover when the brand teamed up with fellow Swedes Acne Studios in September.
This latest and exciting update now includes Erik’s abstract flowing Summer and Spring Landscape designs, which represent the layered family memories of special times spent in the mountains. While Cecilia’s beautiful Blue and Green Fable designs tell a story on the fabric, reflecting her love for nature and exploring.
The Arctic Fox Initiative
Furthermore, one per cent of the proceeds from every sale of these special edition Kånkens will go to Fjällräven’s new Arctic Fox Initiative.
Aiming to further expand the longstanding environmental commitment the organisation has made since 1960, the fund is named after the company’s namesake (Fjällräven means arctic fox in Swedish) and will support projects that protect and preserve flora, fauna and outdoor life around the world.
Anyone can apply for funding, with supported projects short-listed by a jury and then voted for by the public via Fjällräven’s website and social media platforms.
To find out more about the Kånken Art collection or The Arctic Fox Initiative please visit the Fjällräven website.
Fjällräven kindly gifted my Kånken Art backpack, but all words and opinions are my own.
Images 1, 2 and 3 by Nicola Capper; images 4, 5 and 6 via Fjällräven .